Innovation is important to fuel ongoing growth at an organisational level but why is that some organisations appear to be continuously more innovative than their competitors? And why is it that seemingly innovative ideas fail at gaining significant market-share i.e. fail to ‘cross the chasm’. Innovation needs to be managed as a process, in a similar way to Quality or Safety, in order to move up the capability maturity curve and achieve world-class systemic innovation. Theodore Levitt eloquently captured this, stating that “Creativity is thinking up new things. Innovation is doing new things”.
Furthermore, it is becoming increasingly common-place that for innovation to be successful within an organisation, it needs to be supported by information technology, either embedded in the final product/service or used during its production or delivery. As many organisations demand that their IT Capability is more flexible in supporting and driving innovation, a robust methodology to support IT enabled innovation is of critical importance. IVI will advance the development of the IT Innovation CMM (ITI-CMM) which will demonstrate how to deliver a widespread adoption of a self generating innovation and entrepreneurial mind-set, culture, tools and metrics. This will assist the organisation’s IT Capability to move up the capability maturity curve to becoming a core competency and contribute to the sustained profitable growth of the organisation.
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