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Managing IT for Business Value

Managing Information Technology for Business Value

Practical Strategies for IT and Business Managers

Author: Martin Curley, 2004, Intel Press

ISBN: 0971786178

http://www.intel.com/intelpress/sum_bv.htm

Managing Information Technology for Business Value is Martin Curley's call for IT and business managers to reformulate the way they manage IT. Traditionally, IT success has been measured in terms of IT parameters such as up time, capacity, and processing speed.

It is Curley's contention that if IT is to deliver business value, IT should be measured in core business terms for example, customer satisfaction, revenue growth, and profitability.

At a time when some corporations are reducing IT spending and once again looking at IT as a cost centre, Martin Curley's Managing Information Technology for Business Value provides a necessary and timely counterbalance.

Martin Curley shows how innovation is at the head of a sequence of stages that identify where and how IT delivers value. By squeezing cost out of later stages, particularly deployment and maintenance, and moving those saved dollars to the front end of the chain, innovation, the IT manager can gain leverage on new and more productive IT solutions.